TrizCom PR: Your Trusted Media Relations Agency
We Get You In The News… Or Keep You Out Of The News!
As a leading media relations agency, TrizCom PR specializes in crafting effective strategies to help your brand stand out in today's competitive digital marketing landscape. Our experienced team of public relations professionals is dedicated to building strong relationships between our clients and key media outlets, ensuring your message reaches your target audience and supports your business goals.
When Media Relations Services Are Needed
In today's fast-paced and highly competitive business environment, effective media relations can make all the difference in your company's success. Whether you're launching a groundbreaking product, expanding into new markets, or facing a crisis that threatens your reputation, having a skilled media relations agency by your side is crucial. At TrizCom PR, we understand the diverse challenges and opportunities that businesses face, and we're here to help you navigate the complex media landscape to achieve your goals. Our team of experienced PR professionals is equipped to handle a wide range of media relations needs, including:
Launching a new product or service
Entering new markets or expanding your reach
Enhancing brand awareness and reputation
Managing a crisis situation or negative publicity
Establishing thought leadership in your industry
Supporting your digital marketing efforts
Reaching new audiences through targeted media coverage
The Benefits of Working with a Media Relations Agency
Partnering with a reputable and award-winning media relations agency like TrizCom PR offers numerous advantages for businesses looking to enhance their visibility, credibility, and market share. With our extensive experience and deep understanding of the media landscape, we provide the expertise and resources necessary to help you achieve your communication goals and drive meaningful results. By working with TrizCom PR, you can expect to benefit from:
Access to a wide network of media contacts and relationships
Expertise in crafting compelling stories and angles that capture media attention
Increased brand awareness and credibility through earned media coverage
Ability to reach new audiences and drive traffic to your website
Crisis communications support to manage negative publicity and protect your reputation
Integrated approach to PR and digital marketing for maximum impact
Measurable results and detailed reporting to demonstrate the value of your investment
Targeted Media Placements to Achieve Your Goals
At TrizCom PR, we understand that every client has unique business goals and communication objectives. That's why we take a tailored approach to media relations, focusing on securing placements in the outlets that will have the greatest impact on your target audience and your bottom line.
Our media placement expertise includes:
National News Shows and Daytime Talk Programs: TrizCom PR has a proven track record of securing coverage on top-tier programs like Good Morning America, Today, CBS This Morning, CNBC, CNN, NBC Nightly News, The Ellen DeGeneres Show, The Drew Barrymore Show, The Kelly Clarkson Show, The View and The Talk, putting your brand in front of millions of viewers nationwide. (Check out our PR case studies.)
National print and online publications: Our relationships with journalists at leading publications such as The New York Times, The Wall Street Journal, USA Today, Forbes and Business Insider enable us to secure high-profile placements that build your brand's credibility and reach.
Online news and digital media: We stay up-to-date with the rapidly evolving digital media landscape, securing coverage on influential news websites, blogs and other online platforms that reach your target audience where they spend their time online.
Trade magazines and industry publications: We understand the importance of reaching your target audience through the publications they rely on for industry news and insights. We've secured coverage in a wide range of trade magazines across industries such as healthcare, technology, finance, and more.
Regional and local outlets: When your goal is to build brand awareness and drive engagement in specific geographic areas, we focus on securing placements in regional and local print, broadcast and online media outlets.
Radio and podcasts: From national radio programs to popular podcasts in your industry, we have the relationships and expertise to secure audio coverage that showcases your thought leadership and connects with your target audience.
By taking a strategic approach to media relations and focusing on the outlets that matter most to your business, we're able to deliver measurable results that support your communication goals and drive your success. Whether you're looking to raise brand awareness, generate leads, establish thought leadership, or achieve any other objective, TrizCom PR has the media placement expertise to help you get there.
Comprehensive PR Services for Your Business
In addition to our media relations expertise, TrizCom PR offers a full range of PR services to support your business goals, including:
Thought leadership and executive positioning
Social media strategy and management
Reputation management and online brand monitoring
Press conference coordination
As a full-service PR agency, we have the knowledge, skills and resources to help you achieve your communication objectives and drive meaningful results for your business or organization.
Media Relations Tactics
At TrizCom PR, we pride ourselves on being a premier public relations agency that delivers top-notch media relations services.
Advertorial Writing
Audio News Releases (ANR)
Backgrounders
Boilerplate Development
Brand Management
Breaking News Stories/Breaking Stories
Briefing Books
B-Roll Videos
Byline Articles/Contributed Content
Camera Ready Features
Collateral PR
Communications Audits
Cover Stories
Crisis Media Monitoring
Deskside Briefings
Digital News Releases (Online News Releases)
Earned Media Analysis / Earned Media Audits
Editorial Board Meetings
Editorial Calendar Research
Electronic Press Kits (EPK)
Embargoed News Stories
Exclusive Opportunities
Expert Quotes
Feature Stories
Guest blogging opportunities
Guest Editorials
HARO Submissions
Interview Coordination
Lookbooks
Mat Releases (Matte Releases)
Media Alerts
Media Analysis
Media Briefings
Media Database
Media Days
Media Inquiry Coordination
Media Kits
Media Mentions
Media Monitoring
Media Statements
Media Tours
Messaging
News Bulletins
Newswire Placements
Online Newsrooms (Press Page)
Op-Eds
Opinion Pieces
Photo Opportunities
Photography
Pitching
Podcasts
Position Papers
Press Briefings
Press Conference/News Conference
Press Pools
Product Drops
Product Plugs
Reputation Management
Round-Up Stories
Running Stories
Satellite Media Tours (SMT)
Crafting Compelling Content for Media Relations
At TrizCom PR, our team of skilled writers and creative storytellers excels at developing high-quality content designed to capture the attention of media professionals and effectively communicate your message to your target audience. We understand that the key to successful media relations lies in strategically planned and expertly crafted content.
Our content creation services include:
Press releases that announce your latest news and achievements
Compelling pitch emails that grab journalists' attention and inspire them to cover your story
Talking points and backgrounders that provide valuable context and information to support your media outreach
Byline articles and thought leadership pieces that showcase your expertise and establish your brand as an authority in your industry
And more
We work closely with you to understand your unique voice, brand identity, and communication goals, ensuring that every piece of content we create aligns with your overall strategy and resonates with your target audience
Securing Valuable Earned Media Coverage
At TrizCom PR, we understand that earning media coverage is both an art and a science. Our approach combines the creativity needed to craft compelling stories with the strategic thinking required to effectively pitch those stories to the right media contacts.
Our process for securing earned media includes:
Generating newsworthy content: We work with you to identify the most interesting and relevant aspects of your business, products, or services, and we develop stories and angles that will capture the attention of journalists, broadcasters, and editors.
Crafting memorable hooks: We create attention-grabbing headlines, subject lines, and opening paragraphs that entice media professionals to learn more about your story.
Utilizing interactive tools: We develop engaging press kits, backgrounders, and other multimedia assets that provide journalists with the information and resources they need to cover your story effectively.
Leveraging our media relationships: Our team has built strong relationships with key decision-makers and influencers across a wide range of industries and media outlets. We tap into these relationships to secure valuable earned media opportunities for your brand.
Building new connections: We continuously work to expand our network of media contacts, identifying and connecting with journalists who are most likely to be interested in your story.
By combining our creative storytelling skills with our deep understanding of the media landscape and our extensive network of contacts, we're able to deliver the earned media coverage you need to build your brand, reach new audiences, and achieve your business goals.
Real-time Media Monitoring for Proactive Reputation Management
Staying on top of your brand's media presence is more important than ever. That's why TrizCom PR invests over $200,000 annually in state-of-the-art media monitoring software, enabling us to keep a pulse on your brand's reputation and take prompt action when needed.
Our media monitoring capabilities include:
Comprehensive coverage tracking: We monitor your brand's mentions across print, broadcast, online, and social media channels, ensuring that you have a complete picture of your media presence.
Real-time alerts: Our software alerts us immediately when your brand is mentioned, allowing us to respond quickly and effectively to both positive and negative coverage.
In-depth analysis: We conduct thorough analyses of your media coverage, identifying trends, sentiment, and opportunities for improvement.
Competitor monitoring: We keep a close eye on your competitors' media presence, providing valuable insights into their strategies and helping you stay one step ahead.
Proactive issue detection: By monitoring conversations and mentions related to your brand, we can identify potential issues early on and take proactive steps to mitigate risks and protect your reputation.
Our media monitoring software suite includes industry-leading tools such as Cision/Trendkite, Mention, TVEyes, Talkwalker, Coverage Book and Critical Mention. These platforms enable us to aggregate news sources from thousands of sites worldwide into one automated stream, track conversations related to your brand, detect issues, conduct deeper analysis on topics of interest, monitor competitors' activities, and make well-informed decisions about your media relations strategy.
With TrizCom PR's real-time media monitoring services, you can have peace of mind knowing that your brand's reputation is being proactively managed and that you're always prepared to respond effectively to any media coverage that comes your way.
The TrizCom Difference
Goal Focused. Everything at TrizCom PR begins with your objectives – period.
Our Relationships. We already have key connections and relationships with media outlets and publications you want to be in.
Experience. We are writers, and many of us are former journalists. We know how to write interesting and engaging copy that excites journalists and editors.
We are Smart. TrizCom PR employs best practices on what information is provided to which appropriate media at what time in the correct format to ensure that our targets are reached.
Curious. We never stop learning and constantly ask questions. We bring newsworthy ideas to you.
Easily Form Connections. We know how to help the media make connections and write/produce a story while keeping long-term relationship-building in mind.
Tenacious. We have a unique blend of blend of determination, persistence and grit.
Media Relations Benefits
Garner Heighted Credibility
Increase Brand Awareness
Reach New Audiences
Our Media Relations Placements: Showcasing Your Brand to the World
Representative Trade Publication Placements
Representative Tier One Magazines
International Television and National Television Placements
Radio Placements
Are you looking for a digital public relations agency that can help spread the word about your organization using earned media? Interested in learning more about TrizCom PR's media relations services? Give us a call today for a free consultation (972)247-1369.
Media Relations FAQ
General Understanding
What exactly do your media relations services include?
We offer comprehensive media relations services, including press releases, strategic pitching, interview coordination, editorial calendar planning and media monitoring to secure earned media that amplifies your brand. Learn more here.
What sets TrizCom PR apart from other media relations agencies?
We take a goal-focused approach backed by a tenacious team that includes former journalists, expert strategists and strong media connectors. We prioritize curiosity, creativity and consistency in delivering measurable results.
How is media relations different from general PR or marketing?
Media relations focuses specifically on securing third-party editorial coverage by building relationships with journalists and outlets, whereas PR can include internal messaging and marketing often involves paid placements.
How can media relations help businesses and organizations?
Effective media relations build credibility, improve brand awareness, strengthen SEO and open new opportunities by securing trusted coverage in print, broadcast and digital outlets.
Strategy & Customization
What is TrizCom PR's approach to securing earned media?
We blend strategic insight and creative storytelling to capture media interest. We craft newsworthy angles, deliver compelling hooks and leverage strong media relationships to secure coverage in outlets that matter to your audience.
How does TrizCom PR create content for media relations?
Our team develops content including press releases, pitches, talking points, backgrounders, media kits and byline articles to position your message in ways that resonate with editors and producers.
Can you tailor media strategies to our industry or niche?
Yes. We create targeted strategies for industries including healthcare, tech, food and beverage, nonprofits and professional services.
What are some of the media relations tactics employed by TrizCom PR?
We use a wide mix of tactics including press release distribution, proactive pitching, media tours, influencer and spokesperson placement, editorial research, media training and thought leadership positioning.
Process & Execution
What is your process for securing media coverage?
We identify story angles, research editorial calendars, pitch to appropriate contacts and follow up persistently. We also prep clients for interviews to ensure a consistent and compelling message.
Will we have input on messaging and media materials?
es. We collaborate with your team to ensure all messaging reflects your brand voice and strategic goals.
How does TrizCom PR monitor media coverage for its clients?
We invest more than $200,000 annually in top-tier monitoring platforms like Cision, TVEyes, Critical Mention and Talkwalker to track earned media across print, TV, digital and social in real time.
How do you measure success in media relations campaigns?
We evaluate earned media based on reach, quality of placements, audience relevance and alignment with business goals. All results are tracked and reported with transparency.
Results & Experience
Can you provide examples of TrizCom PR's earned media placements?
Yes. Our clients have been featured in Forbes, Time, People, USA Today, Fox News, national broadcast networks and top industry publications. Explore our case studies.
Do you have experience working with companies in our industry?
We’ve worked across a range of sectors including B2B, healthcare, finance, franchise and consumer goods, tailoring strategies that connect with niche and mainstream media.
What kind of media outlets have you worked with?
Our reach includes national and local TV, trade journals, digital publications, daily newspapers and radio networks. We also work with bloggers and podcast hosts when appropriate.
What makes TrizCom PR a premier agency for media relations?
Our reputation is built on results, relationships and a newsroom mindset. Our team understands how to pitch stories that get published and how to protect and enhance reputations with precision.
Integration & Support
Can media relations be integrated with other marketing or PR services?
Yes. Media relations is most effective when aligned with your content strategy, digital presence and internal messaging. We regularly integrate our work with SEO, content creation and crisis communication.
How closely do you work with internal teams?
We act as an extension of your communications team, coordinating regularly to ensure alignment with leadership, marketing and subject matter experts.
Cost & Access
What are your pricing models for media relations services?
We offer flexible packages based on scope and goals, including retainers and project-based engagements. Contact us to discuss a tailored proposal.
Is there a minimum contract or engagement term?
Most media relations programs benefit from a 6- to 12-month window, though we also offer short-term launches and campaign-specific support.
How can I learn more about TrizCom PR's media relations services?
Call us at 214-242-9282 or contact us here to set up a consultation. We’ll learn about your goals and recommend a plan to move your story forward.
